1. Position Purpose
Responsible for building and executing brand strategy for the North + Central region, while ensuring effective trade marketing execution in the region through close coordination with a partner. Also holds the Brand Manager role for a new brand, from brand-building through market rollout.
2. Key Responsibilities
A. MKT Management — North + Central Region
- Develop and execute brand strategy for Sunmate/UniDry in the North + Central region, aligned with overall brand direction.
- Analyze the market, competitors, and consumer behavior specific to each region to adjust strategy accordingly.
- Coordinate with the regional sales team to ensure brand messaging and programs are executed correctly at point of sale.
- Track the effectiveness of brand activities in the region and propose adjustments as needed.
- Act as the focal point for following up and implementing trade schemes/programs proposed by the partner, ensuring alignment with brand strategy and approved budget.
- Work directly with the partner throughout program execution: confirm content, monitor progress, measure post-program effectiveness.
- Respond to and adjust programs together with the partner when results fall short of expectations or issues arise in the market.
- Report regularly on trade program performance in the region to management.
B. Brand Manager — New Brand
- Own brand-building and development for 1 new brand (currently in early development/market expansion stage).
- Plan distribution, trade/consumer programs, and KPI targets for the brand.
- Coordinate with the sales/operations team to roll out point-of-sale support tools (as applicable).
