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• Develop and implement trade promotions for category, distribution channels, and target customers according to the allocated budget.
• Create related support policies and allocate promotions for customer/shopper to avoid channel conflict.
• Evaluate trade campaign that provide data & suggestion to improve trade promotion campaign.
• Market research & market visit to review and evaluate trade campaign, competitor’s actions and industry data reports (both internal & external) to propose actions plan (Sales / Marketing / Trade) for each channel / region.
• Closely work with sales teams, distribution partners to get field inputs and make local plans for execution if necessary.
• Well follow through to steer trade MKT activities to ensure quality execution & better results.
• Lead PG team to implement trade activation activities.
• Guide, manage agencies to fully execute aligned trade MKT activities.
• Cross functional communication, coordination & integration internally to facilitate key projects moving forward.
• Collect MKT intelligence for analysis, feedback BOD and make suggestions to take actions if any.
• POSM creations & management.
• Monitor / Coach/ Train for team member to align the Trade team towards the business objectives.
Working conditions:
Entitlement: